BACARDÍ LEGACY AMSTERDAM

The brief

BACARDÍ Legacy Cocktail Competition held its 11th Global Finals in Amsterdam. For the ninth year, Bacardi Ltd commissioned LAB 5 to plan and execute all aspects of the entire week-long event in this unique city.

The experience

• 12 events over 6 days with 43 global finalists, 12 international judges and 691 event guests/media

• 6 educational seminars and workshops

• 4 pop-up bars hosted by Laki Kane, Double Chicken Please, Pharmacy and Club Schmuck

• 96 different cocktails served across the week

• 2 days of Semi-Finals, 1 Grand Final, 1 Global Winner

• 1 exceptionally delicious winning cocktail ‘Pink Me Up’