24 HOUR BAR BUILD
LONDON
The brief
LAB 5 was briefed by the Bacardi Brown Forman Brand and the Patrón Tequila team to deliver this ambitious project at London Cocktail Week. It involved working with 24 of the world’s best bartenders from New York, London, Paris, Singapore to create an event concept and bring it to life in 24 hours.
The experience
4 brands: BACARDÍ, Bombay Sapphire, Grey Goose and Patrón Tequila
1 shark tank judging panel
1 disused Shoreditch warehouse
750 guests
4 teams. 4 bars. 4 concepts. 24 hours. 1 winner.
