BACARDÍ LEGACY BERLIN

BERLIN

The brief

For the sixth year, LAB 5 was briefed to look after all aspects of this event, including eight months of pre-planning, coordination of all logistics across 37 global markets, creation of all collateral, merchandise and media assets, all PR and the execution of this seven day event in the German capital.

The experience

  • The biggest BACARDÍ Legacy Cocktail Competition to date, featuring 37 bartenders representing 37 countries.

  • 25 events over 7 days

  • 6 educational workshops

  • 250,000, plus a further 4 million from China, live viewers of the Grand Final

  • 2 days of Semi-Finals, 1 Grand Final and 1 incredible after-party (ft. Jillionaire and Swizz Beats)

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THE BOTANICAL BAZAAR
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24 HOUR BAR BUILD