42 BELOW COCKTAIL WORLD CUP

NEW ZEALAND

The brief

LAB 5 was briefed to deliver a week-long brand immersion that only 42 Below could offer, held in the adventure capital of the world.  42 Below Cocktail World Cup brought top bartenders from all over the globe to Queenstown, New Zealand, to compete for one of the drinks world’s most prestigious team titles.

The experience

  • The world’s greatest lab experience. A world of potions, elixirs, lab coats, rogue beasts, strange happenings and challenging experiments

  • 7 teams of 3 experiencing a week of 42 Below antics

  • 4 educational sessions

  • 21 events over 7 days with a 134m Bungy jump to cure jet lag

  • 7 cocktail challenges. 1 Grand Final. 1 team taking out the prize - Team USA.

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THE BOTANICAL BAZAAR