BACARDÍ LEGACY MEXICO

MEXICO CITY

The brief

BACARDÍ Legacy Cocktail Competition celebrated its 10th anniversary, bringing the global finals to Mexico City. LAB 5 was briefed again, to manage every aspect of this week-long experience.

The experience

  • 34 global finalists, 13 international judges, 624 guests and media

  • 20 events over 7 days

  • 4 educational sessions, a 10 Year Anniversary party and a visit to the BACARDÍ bottling plant with a once-in-a-lifetime rum blending experience

  • 2,500,000 views of the livestream

  • 2 days of Semi-Final, 1 Global Final, 1 Global Winner. 1 truly special host city

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