BAR CONVENT BERLIN
BERLIN
The brief
Since its foundation in 2007, the Bar Convent Berlin has emerged as Europe’s leading international trade show for the bar and beverage industry. LAB 5 was asked to create, promote and manage Bacardi Ltd’s flagship stand at the event: The Glasshouse by BOMBAY SAPPHIRE, a creative design collaboration with some of the most innovative figureheads in today's industry.
The experience
Three partner bartenders working together to create the ultimate bartender’s lab
A stand that showcased the magic created when true artistry fuses with low impact practices
1 complete ‘living wall’ of herbs, which guests could pluck from to garnish the bespoke ‘taptails’ they poured from the wall
Cutting edge mixology kit such as a rotovap and 3D printer and a glass wall on which guests wrote their mixology ideas
2 full days of interaction, collaboration and shared inspiration
