BACARDÍ MOJITO MOTOS

AUCKLAND

The brief

Lion NZ approached LAB 5 to develop a disruptive and engaging way to celebrate the classic BACARDÍ Mojito cocktail, whilst also launching their bold and adventurous campaign: DO WHAT MOVES YOU.

We partnered with five ‘hero’ bar accounts who ran promotions, filled their bars with merchandise and served guests BACARDÍ Mojitos whilst offering free tuk-tuk experiences across Auckland. 

The experience

  • 8 rhythm-run Mojito Motos

  • 5 partner venues serving the best Mojitos in town

  • 64 dance-offs

  • 7 Mojito Moto stops

  • 1,500 free Moto rides

  • Thousands of Mojitos

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